Introduction

 

For a year now EOQ has been focusing on the new website, updating its content, virtual storefront giving it a new look with an easy navigation system, a new storefront for the future.

90% of EOQ communication is now done through the web, all the information everyone might need is available on the web:; useful addresses, links, news, information, …

 

We have now decided to also use more informational tools on paper, as easy giveaways, or as a potential presence at conferences and as a publicity tool for EOQ, this is why we will publish an informational leaflet on EOQ, telling who we are, our mission and vision…

We will also publish the leaflet ‘Beliefs and Goals’ again in an updated version, as well as informational leaflets on different projects, as we have already done for European Quality Vision.

 

We also release a leaflet, the EOQ NEWS, 4 times a year, with useful information, which is also on the web and circulates through different channels. The content is mostly informational: new members, news on different projects and updates from the organizations.

 

EOQ should be more known by the public. We, we have therefore decided to use the European press more often than in the past.

We will communicate our news to the outside world through the media.

 

 

General Policy

1. Our communication strategy is based on:

            - The website

            - Information to be read in the media

            - Mailing of the EOQ news leaflet 

            - Informational leaflets on different projects

 

- All information can be found on the website

 2. EOQ website:

- All information can be found on the website

- Recently new clusters have been created on the EOQ website. Members of clusters like European Quality Vision or EOQ network can now work together through the web.

Each member has been allocated a login and password and can choose the cluster he wants to join; in each cluster there is a library where documents can be directly downloaded from the web, the library can also be used for members who would like to upload documents they would like to share with other members within the cluster.

- The library could also be used by members who would like to find links with books and articles on the subject; some sort of monthly ‘journal jam’, that you often encounter on websites, to give a taste on what has been written on that specific subject.

A message board is also available for each cluster; members can leave messages on different topics, a new development, that should be ready soon, is to notify members of the same cluster via their e-mail that there is a message waiting on the message board.

 

 

3. EOQ News:

- In order to increase our publication of the EOQ news to 4 times a year in 2001, EOQ members are requested to give more feedback on what is going on in their countries, to send EOQ on a monthly basis a report on the different on-going projects in their country, EOQ will compile this information, then put it on the web as well as on the flyer and it will be available all over Europe.

 

- The EOQ news leaflet will be sent to all the members 4 times a year

with useful information, which is also on the web and circulates through different channels. The content is mostly informational: new members, news on different projects and updates from the organizations.

 

- EOQ needs a presentation flyer to be given to different people who would want to know more about EOQ. This flyer used to exist, we have decided to update it and publish it again.

The flyer ‘Beliefs and Goals’ will also be updated and published, as for most of EOQ members this flyer is high quality material.

 

We will also publish informational leaflets on different projects, as we have already done for European Quality Vision.

 

 

- Third part requests will be redirected to our members network

 

- Develop our partnership with ASQ

 

4. ASQ Partnership:

- Develop our partnership with ASQ

 

- In September EOQ went to ASQ to consolidate the partnership signed in Budapest in June. The trip helped us to see how we will implement 6 Sigma in Europe and we defined a way to network on a regular basis.

The return can be found as ASQ responds to the need of American companies, particularly their members operating in Europe through the network of EOQ members and vice versa.

A Spring event with ASQ managing director is planned for May 2001.

 

5. Third part requests will be redirected to our members' network

 

 

62.  We will address different people with different topics based on their typology and on the type of relations we have with them

 

EOQ Offers

Types of relation

Wishes

EOQ congress

Products and services

Define EOQ policy

Access to common products

Participate Networking activities

WEB limited access

Answers to specific questions

Put on our Mailing list

WEB Public

General Information

Personal Information

contact

recognition

products

working together

Expertise

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Contacts

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Contacts + personnel services

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Press

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European Prospects Members

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EOQ Members

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EOQ National Representative

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ASQ Partnership

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European Prospect Partners

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Out of Europe Prospect partners

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EOQ Partners (Not Paying)

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EOQ Partners (Paying)

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Prospects customers

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Customers

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