PRESS RELEASE

MARCH 2021

It is with great pride that EOQ can announce the launch of a new product for Quality Acknowledgement.

With the ‘ European Quality Trademark – EQTM’, EOQ is tapping into a new reality and thus responding to the demand from the vast EOQ network and the need to further contribute to the recognition of “Quality Made in Europe”.

The new EQTM acknowledgement has been developed to ensure a long-term fulfilment of good business cooperation and end-user consumers satisfaction

EQTM awarded products will indicate long term sustained quality according to the expectations of customers and through appropriate manufacturing processes.

EQTM requirements refer to the products (quality characteristics) and companies that produce them (business performance), what gives a unique approach and guarantees a long-term customer satisfaction.

As a European organization, the “Europe” factor is obviously important. Thus, the EQTM label can only be obtained if the company has been registered with its headquarters and operations in Europe and the product should be at least 60% European sourced.

CONCLUSION : There is no doubt that EQTM will be a sought-after quality recognition for many firms in no time because :

  • EQTM awarded products will indicate long term sustained quality according to the expectations of its customers.
  • EQTM requirements refer to the products (quality characteristics) and companies that produce them (business performance), what gives a unique approach and guarantees a long-term customer satisfaction.
  • EQTM will be a great recognition for European products, no matter in which country they are produced.
  • EQTM will achieve the leading status for promotion and sales of products in Europe and around the world.
  • EQTM can leverage and complement other already existing product quality recognition frameworks, such as national marks, by providing a sound layer of “European Quality”, as assessed by the EOQ, as a leading driver of Quality in Europe.

For more information on EQTM, we invite you to visit our website: www.eoq.org