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Webinar by Chris Bird and Christina Freij Larsson from IKEA -Creating Quality For the Many People.

4 March @ 11:00 - 12:00

IKEA – Creating Quality For the Many People.

Quality is subjective and different for everybody and it is defined by our customers. It’s about forming emotional bonds and sharing how we feel. It’s about attention to the smallest of details and creating a feeling of being cared for. It’s about trust. IKEA’s vision is to create a better everyday life for the many people. It is about our unique experience of Life at Home and our range, our identity. We stand up for quality at a low price, that is affordable for every customer. But how? We have an unique approach called democratic design. With this approach we ensure that our customers will be left in no doubt that with IKEA, they can have it all – form, function, sustainability and quality – all at a price they can afford.

IKEA is a production oriented retailer and together with our  partners in more than 50 countries we turn a dream into reality for the many people. We own our products and we set the requirements to meet the toughest demands in countries around the globe. At the same time we understand that quality demands are continuously changing, with even higher expectation year on year. We are curious and we connect with the customer to learn what is important for them, regardless if they live their life in New York, Delhi, Shanghai or Älmhult.

We have during the last year been through a journey to look at quality with fresh eyes . How to go from controlling quality to secure that  we develop and embed quality in the daily business. The quality mindset that: “Every customer counts, every product counts, I am responsible- I care”  has helped us during the last year in the pandemic reality to continue to operate and to deliver products with better quality than ever.

We know that in every moment that our customers experiences IKEA, we leave footprints with them that will influence their overall quality perception and we hope we will do the same with you.

Click here to follow this interesting webinar.

Chris Bird, Global Quality Compliance Manager in IKEA Purchasing Services Poland sp z o o is part of the Global Purchase and Logistic Area Management and has the responsibility to lead and develop the quality agenda for IKEA’s 24 sites around the world where IKEA supply is located. Chris has 27 years of experience in Production, Quality and Project Management with the last 13 years being with IKEA. He has been working in the precision Engineering, Electronic components and  plastic injection moulding industry and is currently in Home Furnishings. He holds a B.Eng (Hons) Manufacturing Management gained at the University of Salford and is a Six Sigma Black Belt.



Christina Freij Larsson, Global Purchasing & Logistics Area Manager in IKEA Supply AG is part of IKEA Supply Management and has the responsibility for IKEA’s 24 sites around the world where IKEA supply is located. Christina has more than 30 years’s experience of product development, quality and production in leading positions, the last 10 years with IKEA. She has been working in the pharmaceutical, chemical, dairy and consumer goods industries and gain experience from different businesses environments. During the year she has building and directing organisations in different countries on 3 continents ; US, EU and Asia. She has a PhD degree in polymer chemistry and a MSc Chemical engineering degree from Lund University in Sweden


4 March
11:00 - 12:00
Event Category: