Under the heading ‘Quality Profile‘, the Swedish quality magazine ‘Kvalitetsmagasinet’ published an article about Ulf Gustavsson.

Ulf explains how he will lead the European Organisation for Quality, which has a solid but somewhat outdated basis, into a new future.

Mr. Gustavsson has extensive experience and applies the lessons he learned at IKEA, for example, in his new position as secretary general of EOQ.

This article was originally published in the journal ‘Kvalitetsmagasinet‘ on 01 2021.